Since AirVenture 2012, I’ve been part of several discussions about the way — and reasons why — aircraft become certified. Sound boring? Yes and no. One way this might get your interest is to consider if Icon could join Cessna in going Primary Category instead of LSA. Disclaimer: I have no info about any such decision from Icon; this is merely a discussion. Perhaps even more to the point is the price of airplanes based on their certification cost.
*** COST Some informed estimates from knowledgeable persons suggests the cost of taking a fully designed, tested, and otherwise ready LSA through the full process of ASTM approval including the manufacturing process may be the cost of one airplane at retail. In other words, it might cost $125-150,000 to “certificate” a new LSA, after all design work and testing has been done. A weight shift trike might cost $80,000 as ASTM standards are somewhat simpler for those aircraft types.
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Is “Spin Resistance” a Big Deal? Well, Yes!
On Memorial Day I had a chance to visit Icon Aircraft and spend some time with CEO Kirk Hawkins. We met seven years ago — just after the SP/LSA rule was released — near the beginning of his ambitions to create an entirely clean-sheet LSA amphibian.
*** Recently, Icon released the video appearing below to tout their spin resistant airframe (or SRA). Aviation and mainstream media jumped on this story and you may see other reports. I reported work toward this earlier and it’s been some time coming. Why the wait? From my first-hand experience with Cirrus Design and the development of their SR20, I have a bit of inside knowledge on this subject.
*** Cirrus also tried to grab the golden ring of SRA, as did their then-close competitor Columbia Aircraft (the two companies won their Part 23 Type Certificate within days of one another). Neither succeeded.
LSA Highlights from Sun ‘n Fun 2012
Whew! It’s over. Man, Sun ‘n Fun can be the busiest six days of one’s life… well, at least until the next one. In this survey article, I want to skim the very top of what I found interesting at the recently concluded show. Each highlight will get fuller coverage. Before starting, though, I owe a couple shout-outs. *** A huge, enormous thanks to Jim Lawrence who kept you up on a daily basis. Accomplishing that means long days shooting photos, interviewing personalities, and working into the night in a motel room with a crappy Internet connection. It may look easy and fun but only half that assessment is true (hint: it ain’t easy). *** Secondly, another thanks-a-million to UltralightNews, my video collaborator. I have the easy job; they will put in an enormous number of hours to edit and finish more than two dozen new videos that I’ll post here as each is done.
Beauty and the Bird — Do Esthetics Matter?
Even those who are not Apple fans agree the trend-setting California company’s focus on design beauty draws attention to their products. From their position near the back of the pack a dozen years ago, Apple has become the most valuable tech company in the world. Could this be due to their highly-refined sense of esthetics? More to the point of aviation enthusiasts, is artful design an ingredient in pleasing customers? *** I don’t know what all buyers are thinking but beauty has long enhanced the appeal of most consumer products. It seems the so-called niche aircraft producers have gotten this message perfectly well. Especially this is true for those products that have emerged since Light-Sport Aircraft burst upon the aviation scene. *** Creators of new LSA seaplane designs in particular seemed to have found the religion of design esthetics. Icon leads the pack with their stunning — and extremely well presented — A5.
Three If By Sea
Some bright minds at LISA Airplanes, a French company, had a great idea to take the hydrofoil concept and apply it to an LSA seaplane. I’d often wondered why hydrofoils haven’t been done before, it’s such a great concept.Anyway, the airplane is the AKOYA. The technology for the entire package is patented and called Multi-Access, not the most sizzling name but what the hey, look at how cool those little moustache water wings look sticking out from the hull! *** Now get this: the company claims AKOYA operates as easily from land as from water…or snow! First, to those water wings sticking out: they’re called Seafoils, a trademarked name, which adds a little more marketing sizzle to this steak. *** They’re connected to a retractable gear that can be rigged with wheels or skis, I guess, and also to motor-driven, pivoting wings! There’s also a chute onboard. Very neat.
Broad Smiles After AirVenture Oshkosh 2011
Reports continue positively for results at AirVenture 2011… despite FAA’s partial shutdown, a media frenzy over the USA’s debt ceiling, a roller coaster ride in the stock markets, and a continuing bum housing market plus general uncertainty. If you can smile after all that, things must be improving. *** GAMA’s report of Type Certified aircraft deliveries for the first half of 2011 shows sales remain far below manufacturing capacity. Thanks significantly to Cessna’s hastened deliveries of Skycatcher, the LSA sector is surviving a bit better; of course, LSA sell many less units than GA and account for much smaller dollar volume. Here’s more evidence of improvement… •• Icon Aircraft announced they secured 143 delivery position sales ($286,000 raked in) at AirVenture for their sexy new A5, expected on the market perhaps by 2012. Icon generously donated 10% of the take to EAA Young Eagles program. •• Flight Design continues to log orders for its LSA but their new four seat C4 has now garnered nearly 100 delivery position orders (at $7,000 apiece).
AirVenture 2011 Wrap-Up and Summary
Oshkosh 2011 is history. By numerous accounts, this was a vast improvement over 2010 when the comments commonly went, “Well, I had some interest (in my airplane) and I hope to sell one or two… maybe.” This year I had easily 30 conversations revealing either outright positive successful results or varyingly robust mood indicators such as, “Looks like aviation has life in it again.” I heard from sellers and customers and rarely had to solicit their opinions. *** A number of aircraft purveyors said they took cash deposits and wrote firm contracts. I estimate about 30 aircraft sales by this method. Companies like Icon, Flight Design, and Terrafugia sold a large number of future delivery positions (more than 50, more than 60, and “several,” respectively). *** Icon neared or crossed the 500-on-order point, partly by “testing elasticity” in the pre-order market by lowering the A5 seaplane deposit to $2,000 from $5,000.
Of Amphibs and Aircars
Two of the best-promoted and most interesting LSA projects – and two of the most delayed getting to market – are back in the news. Icon Aircraft, a startup company created to produce the sexy composite A5 amphibian, just snagged $25 million in funding to help complete remaining design issues, tool up for production and begin cranking out airplanes. *** The company reports around 500 A5 orders on the books, at $139,000 per. A few months of flight testing remain to be completed, along with a new wing (reportedly for better spin resistance and directional stability), which means the production target date has been pushed back again, this time to the last quarter of 2012. *** Reported among the new crop of investors are Eric Schmidt of Google, Satyen Patel, formerly of Nike and Phil Condit, former CEO of Boeing, and some “undisclosed” Silicon Valley entrepreneurs. The initial infusion of greenbacks will be $15 million, with an option for $10 million more.
What Does It Take to Develop a SLSA? $25+ Million?
Most of the 118 Special Light-Sport Aircraft have been developed on a very modest budget… not that there’s anything wrong with that, of course. By far, the highest figure I’ve heard was about $2 million to create a new SLSA model. Yet that number doesn’t include starting a company from scratch and going all the way through to a new production facility with airplanes ready to fly away. So, what’s the total investment? Well, that depends on a thousand variables. It can be done quite inexpensively. Or, you can shoot for the moon. *** “Icon Aircraft recently closed a $25 million round of U.S. and U.K. venture financing from several high-profile consumer-product and aviation investors,” the company announced today. “The [money] takes Icon through the completion of the A5 development program and into the production phase.” *** So, one thing seems certain. Before gaining SLSA status or building a single production airplane, Icon is already the LSA market leader… in fund raising.
SeaMax Illustrates a Point About Niche LSA
One of the oft-repeated questions about this new thing called Light-Sport Aircraft is: “When will the shakeout occur? When will some of these 75 companies [who certified a SLSA] disappear… and which ones will fail?” *** First, my ability to see the future is no better than anyone else. We’ve lost a few suppliers (Taylorcraft, Urban Air, Spain’s CAG, Higher Class). But as a longtime observer of many sport aviation segments, here’s my view: (1) The current market leaders — the top dozen or so — will likely remain as they’ve already proven themselves. Remember, many overseas brands have world markets so they don’t rely 100% on U.S. sales. And should they fail, it will most likely be due to business practices, not their aircraft design. A few newcomers will enter the top ranks, including such legacy brands as Cessna (which has presently delivered so few Skycatchers that the giant manufacturer is not yet in the Top 20).