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Icon A5 Crosses America — Company Debuts a New (more affordable) Way to Own

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Have you noticed how much LSA seaplanes pop up on this website and all over the web and print world? I admit to fascination with the developments these versatile aircraft are bringing to market but my attitude is shared by many others.
For example, I enjoyed reading AOPA journalist Dave Hirschman‘s account of his solo trip crossing the width of the United States in an A5. Read the whole story here. Dave is an excellent writer and an experienced pilot. His account is very positive, yet balanced. Having flown the A5, I found his observations largely matched mine.
However, a problem exists.

As time passed, Icon has steadily raised the price of A5. What started as an affordable seaplane with innovative features has progressed to be an aircraft that even founder Kirk Hawkins agrees can only be bought by rather wealthy owners.
That same scenario can be used for Cirrus Aircraft and its SR20 and SR22 (their most expensive model that accounts for a solid majority of their sales).

Information on Icon A5 Incidents; Preliminary Details

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Normally we elect not to delve into accidents on ByDanJohnson.com but where it can be instructive and when readers are keen to learn more — and when we have direct information — discussing such matters can be useful.
To say the last month has not been good for Icon Aircraft would be a gross understatement. While the company struggles to increase production of their often-ordered LSA seaplane, they now must deal with much more difficult events.
Most recently, the National Transportation Safety Board (NTSB) reported, “On May 8, 2017, about 9 AM Pacific time [an] A5 impacted terrain while maneuvering near Lake Berryessa, California. The commercial pilot and passenger were fatally injured, and the airplane sustained substantial damage.”
The aircraft was piloted by Icon’s chief test pilot, Jon Karkow who was taking the recently hired Director of Engineering, Cagri Sever, for a familiarization flight. “The flight was Sever’s first in the A5 and was to be his introduction to the product on which he would be working at Icon,” reported the Vacaville, California company.

Icon A5 Update

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In mid-water taxi toward its anticipated production date sometime next year, Icon Aircraft was at Oshkosh again with an impressive display booth/tent/hangar, and every time I walked by, whether early morning or late at night, there were always people ogling that beautiful airplane. *** The company has made two major design changes over the last few months which are interesting and worthy of attention. (1) The wing flaps are gone, ostensibly to “simplify” pilot operations. Company spokesfolk say they weren’t getting sufficient benefit from the flaps to justify their weight and complexity. (2) A desire to work in more spin resistance has led to airframe tweaks, including wing cuffs to lower the stall speed of the composite carbon fiber SLSA. *** I and others had wondered, after our first looks at that streamlined profile when the A5 debuted a couple years back, how Icon was ever going to get stall speed below the 45-knot minimum, even with flaps.

Neiman Marcus: “Icon A5 Is Top Gift!”

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Right in line with Icon’s high-viz marketing push for its A5 amphib LSA comes the announcement that iconic big-ticket shopping purveyor Nieman Marcus has the futuristic waterplane as the number one (and priciest) fantasy gift in its 2009 Christmas Book. *** The Icon is currently in extensive flight testing at Tehachapi, Ca, one of the soaring meccas of the west but also near Lake Isabella, so both the land and water chops of the A5 can be thoroughly wrung out. *** An interesting sidenote mentioned in the piece: Matthew Gionta, ICON’s chief technical officer, is quoted as saying 33% of the A5’s current customer base has “never flown before.” *** That’s a testimony to the vision of the company’s founder, Kirk Hawkins, who believes the ICON will bring new pilots to aviation with its glossy marketing of the A5 as a kind of flying jet-ski you can easily trailer to your holiday getaways.

Not Your Father’s LSA; Icon A5 Grand Unveiling

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One glance at almost any view of the Icon A5 will tell you this isn’t like any Light-Sport Aircraft you’ve ever seen. Oh, the Nexaer was shapely and showed innovative thinking. And certainly, we have many fine LSA on the market. Yet nothing I’ve seen compares to the Wow! factor that comes when your eyes feast on A5. *** In a grand ceremony attended by 550 invited persons at company headquarters near LAX airport, Icon finally pulled the concealing drapery off their new LSA. Unless you’re a contractor assisting Icon, you’ve probably never heard about the project, a tightly-guarded secret. *** This idea was given birth at Stanford University by F-16 fighter jock, Kirk Hawkins. He’s enlisted as impressive a team as I’ve seen since Cirrus burst on the market exactly 10 years ago. For example, Icon’s engineering staff is composed of the top people from Burt Rutan’s Scaled Composites.

Upping the Ante Pre-Mosaic — Icon Bumps Useful Load of A5 LSA Seaplane

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Mosaic is coming! Are you ready?
OK, Mosaic is still around 15 months away (based on FAA’s often-repeated statement). But good companies plan ahead for changes they can foresee. Icon is moving to increase capabilities on their A5 LSA seaplane… plus, the company is responding to customers who gave feedback to the California aircraft manufacturer.
As most readers now know, Mosaic LSA can be larger and therefore they can carry more. While these airplanes remain more than a year from first deliveries current LSA models are expanding their capacities in preparation.
Go Bigger!
Icon Aircraft released news about the 2024 A5. “After nearly two years of rigorous R&D, testing, and production preparation, Icon is excited to announce that it has increased the gross weight of the A5 by 60 pounds, resulting in a new useful load of 490 pounds (up from 430 pounds),” the company stated.
This change comes from a gross weight increase to 1,570 pounds.

It Was a Very Good Year — Icon Is Back on Heading with Their A5 LSA Seaplane

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Some might say Icon Aircraft has experienced a rather turbulent flight. The company came off the starting line boldly with splashy marketing including an immense, fancy tent right at the entrance to AirVenture. Each year at Oshkosh, the company hosted an annual party with special features and free drinks. It became a must-attend event for those lucky enough to get an invitation.
When A5 was finally accepted by FAA as a Special LSA, the company shrewdly arranged to get on the cover and be the lead article in the same month of American aviation’s top three magazines (by circulation): Flying magazine, AOPA Pilot, and EAA Sport Aviation. I’ve been around and observing aviation publishing for a few decades and I’d never see such a triple play before. These magazines are friendly to each other but nonetheless compete vigorously. The rarely (never?) want the same cover story as their rivals. Icon accomplished this without spending a dime advertising with the publications.

Seeking a Higher Altitude — Flight Design’s F2 and Icon’s A5 Go for Certification

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Rather loudly and persistently I beat the drum about “affordable aircraft,” but readers also enjoy learning about other aircraft. I will never write about jets or multimillion-dollar turbines but I will continue to follow any “light” aircraft that meets LSA parameters now or after the Mosaic rule.
In this article I will describe how two aircraft are pursuing conventional certification: Flight Design’s F2-CS23 and Icon’s A5.
Contrary to common language, LSA are not “certified.” Instead a manufacturer declares they meet ASTM standards and FAA “accepts” that declaration. Frequently at first, FAA audited producers in a point-by-point check of their declaration plus verifying that producers use generally-accepted best practices in their manufacturing. Companies with prior approvals may not be required to undergo an audit; it’s always FAA’s choice.
I’ve been involved with ASTM for many years and I can attest to these standards being very rigorous. They were welcomed by many countries where they are in active use.

Icon Aircraft Advances Work of A5 Production

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More than any other one light aircraft company tends to resemble a Silicon Valley company (indeed, they are not location too far away, in Vacaville, California). Icon Aircraft markets like the big tech companies with compelling messages, visually striking images, and impressive airshow displays (albeit almost exclusively at AirVenture). They’ve managed to capture all kinds of media in and out of aviation. Cessna or Piper wishes they could market as well as Icon.
However, the company has been so long in coming to market that they’ve also created a group of naysayers. I see it as similar to the elections Americans just endured where one or the other candidate has some vigorous supporters and large chorus of those espousing #NotSomebody.
Indeed when Icon announced a production slowdown this spring, the latter group grew louder. The company said it was “in order to improve the supply chain and production processes.” Not everyone believed them; it depended on which camp was doing the listening.

Icon Aircraft — A5 (Video Pilot Report)

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Finally! I got to fly Icon’s long-awaited A5 LSA seaplane. In a word: superb. Well done, Icon. In this 25-minute video join Icon Sales VP, Craig Bowers, and me as we run the highly-anticipated Light-Sport through its paces including a series of stalls that show the value of their hard work to create a spin resistant airframe. No airplane is perfect for every buyer but the California designer and manufacturer hit just about every correct note. We bet you’ll really enjoy this one.

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