Imagine you are in charge of marketing for French propeller manufacturer, Duc Hélices. The boss stops by your office and asks, “How are we going to sell more props?”
You begin to cite statistics (maybe even this website and its market share data). With more worldwide sales of LSA and LSA-like aircraft (chart), sales could be good, you say. Successful twin engine airplanes like Lockwood’s AirCam or Tecnam‘s Twin that swing two propellers per aircraft certainly add to sales. (Rotax enjoys this, too.)
Yet in the tech world, a 10% or 20% increase is nothing. Those hard-charging Silicon Valley companies have gotten used to things improving by orders of magnitude. “How can we increase sales by ten times,” demands the boss?
“Well, hmmm…” you thoughtfully reply, “I think I have an idea.”
Enter Multicopters
The little single place Kitty Hawk Flyer pictured above is one of several examples.
Archives for November 2018
They’re Back! — Our Very Popular Market Share Statistics Are Returning
Since shortly after ByDanJohnson.com went live (on April Fool’s Day 2004, just a few months before the LSA rule was released), one regular website feature has earned positive reviews. Our LSA market shares and ranking information was an instant hit with business people seeking data to use in running their LSA enterprises.
Before long, pilots and customers began to value the effort. Later, I discovered people in government agencies in the USA and other countries were following these reports. With that support and attention from other media outlets, our LSA Market Share reporting became a staple of this website. Oddly (it seemed to me), this was the only place you could find it.*
More and more of you have been asking about this data …and I am pleased to say it’s coming back!
Our longtime data investigator, Jan Fridrich, got an offer he couldn’t refuse to help China grow their nascent general aviation market and his time is now too committed to perform the tedious and time consuming survey of FAA’s N-number database.
DeLand Showcase 2018 Final Results — and Dates for 2019 Announced
DeLand proclaimed another success for 2018. As one of the “troops in the trench,” I can attest to a satisfactory event, as I chronicled in Day 1, Day 2, and Day 3 articles.
Of particular note, DeLand can boast nine of nine days of wonderful weather. OK, fine, it rained one evening and winds blew somewhat furiously for a short while, but the precipitation came after show hours and no aircraft were damaged (although a couple tents took a nose dive).
I’ve opined how the thick crowds of the giant shows are not necessary and may not even be desirable. At smaller events, customers get more face time — and air time, through many demo flights launched. Exhibiting vendors got actual orders, made deliveries, and connected with pilots who may act later. When both customers and suppliers are happy, I’d call that a success.
Flight Design Update — Sales in USA and Round-the-World Flight
At the season ending DeLand Showcase show, Flight Design was ably represented by John Hurst. We interviewed this longtime LSA veteran; watch for that as editing is completed. What we did not get was an update from the company, as we did with several other vendors (see earlier reports).
Flight Design USA president Tom Peghiny since reported that his import enterprise enjoyed a reasonably good year in 2018 with a few weeks remaining. Indeed, he communicated while flying a new CTLS up to Canada for delivery under their Advanced Ultralight program*. New unit volume is lower than the early gold-rush days of Light-Sport Aircraft (2005-2007) — the same as for other companies — but new sales are returning for Flight Design; in addition, their service, factory parts. and used business bolsters the longtime U.S. operation.
Longtime market leader Flight Design took something of a breather in 2016 and 2017 as the German company reorganized under new leadership (article).
DeLand Showcase 2018 …a Wrap after a Strong Third Day with Plenty of Flying
DeLand Showcase 2018 is over, which signals the airshow season is over for this calendar year. At the end, many concluded the show was good for customers and vendors.
Pilots placed orders for new aircraft and left with smiles on their faces; I spoke to a few of them. Many of you also said hello during the event; that’s always fun.
Despite my positive words, some feel these “regional shows” aren’t as meaningful as the large shows. Is that right or not? It depends on the observer to some extent.
I venture to say that if you could evaluate orders placed with cash and create a ratio of those people compared to the number of persons coming in the gate, DeLand (or the other LSA- and light kit- specific shows) would smoke all others. No question the big shows with their thick crowds satisfy the soul of attendees and vendors alike.
DeLand Showcase 2018 — Day Two …the Good Times Continue
At a reception ending Day Two, DeLand Showcase Director Jana Filip reported that front gate receipts were greater on Thursday than either Thursday of the two prior years of the Showcase. Then she announced Friday’s gate was greater than the two previous Fridays. DeLand Showcase 2018 is the third running of the event.
Showers rolled in threatening Showcase’s perfect weather record although the rain didn’t start until exhibitors and sponsors had gathered in the main show center tent. Under shelter, live music was presented by the Flying Musicians Association, lead by professional music man, Gary Filip. A catered dinner fed the group and as the evening concluded, the rain died off as if on cue. A couple tents were damaged by strong winds including one in the Dreams Come True booth of Steve and Debbie Minnich and an EAA Chapter food tent. No airplane damage was reported.
DeLand Showcase 2018 Off to a Good Start; Industry Players Generally Upbeat as Year Closes
Day One of the third running of DeLand Showcase is complete. As Videoman Dave and I scoured the show grounds looking for good stories, we spoke to a few vendors reporting that 2018 has been a good year. Our video news gathering exercise brought a pleasant discovery.
Many companies are reporting a solid year of sales.
The light aviation industry is composed of many small companies. None are corporations the size of Cessna or Cirrus so they don’t require hundreds of unit sales to break even. A U.S. importer delivering 20 aircraft can experience a good year from sales and other services they offer.
When several companies report noteworthy sales success it suggests the market is healthy and customers are buying airplanes they want to enjoy. In parallel, the used LSA market also appears active and a virtuous circle begins to take form.
The show itself enjoyed the great organization we have come to expect from director Jana Filip.
Everything You Need to Know About Titan Engines and Much More at the DeLand Showcase 2018
The end of the year is approaching. We just wrapped Halloween and now begin the headlong rush into the holiday season. However, before all that retail excitement starts, here comes the third running of the DeLand Showcase.
This is my new favorite airshow for one reason everyone seems to understand instantly. Why would I put one airshow above another given that I love them all? Easy …I get to sleep in my own bed every evening. Sweet! Yep, DeLand airport is a mere 25 minutes from my home, on another airport, the Spruce Creek Fly-In. How much better could it get?
Lots of shiny new airplanes and lots of very knowledgeable people to help answer all your questions. My personal comfort is good for me, but why should YOU be making your way to DeLand?
Here’s Our Top-5 Reasons
Reason #5 — It will be a few months before the next show, when the Sebring Sport Aviation Expo starts in late January.