It didn’t work out the first time. Breezer I wasn’t quite mature for market. The import structure was unwieldy adding cost and distancing the customer from the source. As Breezer Aircraft took over manufacturing of the all-metal LSA, Breezer II arrived in 2008 joining new leadership in Europe with fresh representation in the USA. *** As of Sebring 2010, central Florida light aircraft guru Mike Zidziunas — or simply “Mike Z” — will become the point man for Breezer Aircraft USA. And he’ll handle things differently from most LSA sellers. His plan is more like that used successfully by Cirrus. The source of the airplanes handles the whole country using representatives in various areas as touch points. “I feel that the conventional dealer network is ponderous and it’s difficult to control the quality of service,” expressed Mike. “To address service after the sale, when we deliver the airplane we offer as part of the purchase of the airplane a 5-hour FITS-style pilot training program. Insurance companies love this. But we also train the customer’s maintenance person at their home airport.” *** So, recapping: you buy an airplane from Breezer Aircraft USA; Mike will assemble, register, and fly it to your home field. He’ll train you for five hours and he’ll train your maintenance person. If problems arise, he’ll come fix them. That may be too much service provided to sell a large number of airplanes but buyers are likely to feel pampered. Interestingly, this business model is used in the bizjet and exotic car markets as well. *** Read my upcoming full-length pilot report on Breezer II in the April 2010 edition of Light Sport and Ultralight Flying.
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