Let the production begin! This, um … iconic company in the LSA space has been brewing for a long time, long enough that some aviators have been grumbling, wondering if Icon is “for real.” Today, the company announced that a week ago on June 11th, they successfully completed their FAA audit. That opens the door to serial production of a reported 1,250 orders as announced earlier this year.
In addition, some media persons including yours truly, will get to fly the machine during Oshosh in just a few weeks. I’m excited to see how this well-promoted, long-in-development aircraft flies.
“The successful completion of the FAA’s audit of the A5 is one of the most critical milestones in our company’s history,” said Icon Aircraft CEO and Founder Kirk Hawkins. “This means that after years of intense development by the Icon team, our customers and the media will finally get a chance to experience the A5 firsthand and form their own opinion.
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Icon Reported Scheduling First 20 A5s for Delivery
According to a report in the North Bay (San Francisco) Business Journal, Icon will build its first 20 A5 LSA seaplanes before the end of 2015. Certainly in the LSA space, this can best be described as “much-anticipated event.”
At an annual meeting of the Solano Economic Development Corporation, the Business Journal reported, guest speaker Kirk Hawkins of Icon provided an update on the production of the A5. “The first Icon Aircraft production planes are currently undergoing flight verification testing, and 20 of our A5 aircraft are scheduled to roll off the Vacaville production floor in 2015,” the Journal quoted. They added that Hawkins said production will follow the completion of construction at the facility in August, 2015.
Earlier the California company reported taking more than 1,250 aircraft deposits, which they said represents nearly $300 million in backlog. “By comparison, Tesla Motors had approximately $100 million in order backlog just prior to its production start,” Hawkins noted to the business development group.
Icon Updates Their Order Book; Forecasts Delivery
One of the most-watched Light-Sport Aircraft is Icon’s A5 seaplane. Through savvy marketing and a splashy display and events at AirVenture (the only show where Icon Aircraft regularly exhibits), the company has clearly wowed potential buyers, the general aviation public, plus media journalists and photographers. ByDanJohnson.com has followed Icon since the beginning, actually even before the beginning, so we are pleased to continue our updates on their progress. Most observers see that it has been a long road. I first met CEO Kirk Hawkins back on the EAA Sport Pilot Tour in 2005 when he was — as he put it himself — “one guy with a business card.” Whatever you may think about the road long traveled, Kirk has taken his company from nowhere to one of the most closely tracked enterprises in the entire LSA space worldwide. His training for this lengthy exercise began at California’s respected Stanford University Graduate School of Business where he learned the Silicon Valley way to make a big impact … what the tech industry likes to call “creative destruction,” leaving behind the old ways of methodically introducing products and embracing the Internet style of taking bold leaps forward.
Icon Confirms Vacaville, California for Production
I have been following Icon Aircraft closely since I first met top gun Kirk Hawkins on the EAA Sport Pilot Tour back in 2005. Then he was one man with a business card and a dream. In the nine years following, Icon has become, well … an icon of light aviation. Almost everybody knows this (yes, I’ll write it) iconic company and their eye-catching A5 LSA seaplane. The southern California company reports more than 1,000 people have put down deposits. The first in line have been waiting quite some time to hear when their airplane will be built and now the company confirmed what we’ve reported earlier: they selected Vacaville, California to be their main production location — although component production will occur under the watchful eyes of successful GA builder, Cirrus Design, way up in North Dakota.
“After several years and an extensive nationwide search, I’m excited to announce that Vacaville and Solano County will be the new home of Icon Aircraft, Inc.,” reported CEO Hawkins.
Icon Demonstrates Progress to Production Goal
One of the most celebrated of the Light-Sport Aircraft fleet is Icon Aircraft‘s A5 seaplane. The Southern California company has passed the benchmark set by Cessna after they first announced their Skycatcher to great fanfare back in 2007. Since Icon first emerged in 2005, the company has gone from one man with an idea to one of the largest players in the LSA space … yet they have yet to produce their first airplane. Some aviators have voiced concerns the company is a marketing juggernaut that raises money but builds nothing. To confront this perception and in preparation for their usual announcements at AirVenture — the only show where Icon chooses to present itself for the time being — Icon released photos and some details of their work to make production a reality. One of their earlier announcements related to engaging SR20 and SR22 manufacturer Cirrus Design to do component assembly.
X-Ray Views of Icon’s Amphibious LSA
If you traveled to Oshkosh for AirVenture 2013, you got to see a lot of airplanes and other aviation gear. EAA reported a very substantial crowd of more than 500,000 attended. As this might translate to 150-200,000 pilots, the big figure nonetheless means that more than 400,000 American pilots did not go to AirVenture. That majority of flying enthusiasts missed a lot but recently Icon Aircraft sent out news about their X-Ray View of their Light-Sport entry. This impressive display was shown in their big tent and many examined the details. If you missed AirVenture 2013, we’re happy to show you a little of what you missed.
Icon circulated photos of what the company informally terms its “three-dimensional CAD drawing” of the company’s A5 amphibious Light Sport Aircraft (LSA). “The full-scale 3D model employs automotive vinyl wrap technology,” explained Icon, “printed with an adapted projection of the Computer Aided Design (CAD) virtual model depicting the location and layout of key structures and systems of the aircraft, which provides an unprecedented level of technical detail about the production A5.” If you’ve been wondering what’s under the skin of the handsome LSA amphib, the special graphics were very helpful.
Icon Gets Its Weight Exemption
Important FAA-related message at end of this article.
Opening day at AirVenture Oshkosh 2013 and the very first announcement before exhibit spaces even opened was a press conference from Icon Aircraft. To a media-only group of perhaps 30 or 40 media personalities, CEO Kirk Hawkins began, “Is there anyone here who doesn’t know what this about?” No one responded; everyone knew what the rumor mill had begun spewing. Icon is in good company. Even premiere new product secret-keeper, Apple Inc., has trouble announcing something that no one expected. Yet a few comments from the top gun at Icon were of special interest. One other observation first: it was a media event, but if even a single FAA person was in attendance, they were under cover. No FAA shirts or badges could be spotted. Thus Icon made their announcement without any active FAA participation.
Icon received Grant of Exemption No. 10829 for a weight increase with FAA stating,”The combined features and SRA (Spin Resistant Airframe) incorporated into the Icon A5 design … are recognized by the FAA as significant safety enhancements.” FAA also referenced that the agency felt an exemption was “in the public’s interest.” Kirk Hawkins added that his engineers “put safety ahead of arbitrary weight limits” and forged ahead with enhancements to include a more crashworthy cockpit, the airframe parachute (about which they’d already talked but with which the weight increase became more possible), and of course, the wing cuffs, “a synthesis of several known ideas put together in a way that finally worked” to provide a Part 23-worthy stall resistant airframe.
Weight Increase for Icon … Yes or No?
Fact #1: EAA ArVenture Oshkosh is coming in mere days. Fact #2: In the world of politics (and for that matter in corporate communications), you announce good news to big crowds or at the beginning of the week and you bury bad news on a Friday afternoon when maybe no one is listening hoping they’ll forget before a new week begins. So, if FAA may finally respond to Icon Aircraft‘s request for a 250-pound weight increase for their A5 LSA seaplane, Oshkosh would be a great place for FAA to announce it. The million-dollar question: Will FAA do this? And, what would it mean if the agency did announce it? My journalist friend, Al Marsh, over at AOPA just published a blog on this subject titled, “Why Icon will get its LSA weight exemption.” If you have any problem finding Al’s article go to AOPA’s blog website and click the “Reporting Points” heading, then scroll down as needed.
Icon Aircraft Reports Being Fully Funded
First Icon Aircraft wowed aviation enthusiasts with its sleek and uniquely featured amphibious A5 LSA seaplane. Over the years the company reported collecting around 1,000 orders, a success story that even beats Cessna’s Skycatcher. However, several years passed and the company did not enter production, although they reported a deal with Cirrus Aircraft to handle some fabrication duties. Perhaps all that changed now. The Southern California company announced that it raised its fourth and final round of funding totaling over $60 million. They’ll use the funds to “complete production preparations, demonstrate regulatory compliance, [and] ramp up full-scale aircraft production.”
CEO and Founder of Icon Kirk Hawkins said, “For the first time in Icon’s history, the company’s future is no longer reliant on the whims of the capital markets, which have been highly unstable over the last five years.” He identified that the new financing effort was led by a “multibillion-dollar conglomerate” strategic investor from China.
LSA News Wrap — Rotax-Icon-Tecnam-More
Another busy week finished a very active August that has seen high readership… for which we sincerely thank you. Following are some brief news stories in the LSA space.
*** ROTAX “EMERGENCY AD?” Aviation media was all over the Rotax “Emergency AD” story, but is that entirely accurate? Aren’t LSA subject to manufacturer-issued SBs or Service Bulletins rather than Airworthiness Directives, which are normally issued by FAA for certified aircraft? Well, “yes,” said Rotax expert Phil Lockwood. He explained that the matter in question — some fuel lines that need to be replaced — was a result of a vendor change bringing some incorrect components. “Rotax issued a Service Bulletin last spring on this subject,” Phil added. The so-called “emergency AD” was triggered by an EASA issuance primarily for certified Rotax engines in Europe. Rotax BRP is a very careful company that is quick to correct problems and this was something of delayed reaction that again appears to show the certified world may not respond as quickly as the LSA sector.
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