REPORTING FROM SUN ‘N FUN — Early estimates from Sun ‘n Fun show total attendance down just slightly (between 5 and 10%) compared to April 2008. A year ago, sub-prime loans were the concern and few knew how difficult the following year would be. Measured by exhibitors, Sun ‘n Fun was also off last year’s all-time record of 522 but only by 4%. The best news included no serious accidents though a SportCruiser ran off the end of the Light Plane Area’s 1,400-foot runway. *** From my view in the LSA Mall positioned right at the main gate, crowds were especially thick on Thursday, Friday, and Saturday while serious buyers arrived early on Tuesday and Wednesday (following a common airshow routine evident the last few years). Airplane shoppers were plentiful though sales reports were uneven. Some, like Flight Design, FPNA, and Evektor, reported sales transacted in the first days of the show.
Sebring ’09 Overtakes AOPA Expo ’08 in Attendance
I’m still contemplating the major success of the Fifth Annual Sebring Expo, which shrugged off the doldrums of 2008. Let’s review: AOPA is the leading pilot organization in the world. Their flagship magazine, Pilot, has by far the largest circulation of any magazine in aviation. Their Expo is long established. *** Yet it appears January’s Sebring outdrew November’s AOPA Expo in San Jose, California. Sebring attendance may have reached 11,500 while Expo reported 9,500. Both are excellent shows for exhibitors as each precisely targets their market. Despite AOPA’s vastly larger size, professional staff, and years of experience, LSA are evidently a compelling enough attraction that Sebring Expo passed AOPA Expo. *** After all the tallying is done, I would not be surprised to hear 20 airplanes sold at the show (worth approximately $2.5 million). AOPA’s Expo may have transacted more revenue for exhibitors as GA prices are higher, but Sebring can be proud.
Enroute to Sebring! Leaving 2008, Arriving 2009
Agreement is widespread welcoming a new year; 2008 was hard on almost everybody…around the world. The new year may bring continued turbulence, but a feeling that things are starting to change is prevalent, based on my conversations with dozens of LSA professionals in preparation for this year’s Fifth Annual Sebring LSA Expo. From various locations around the country, vehicles and airplanes are headed to Florida — where, by the way, 60-degree temperatures are expected to warm those from the deeply cold north. *** In this SPLOG, I present year-end information which completes the report posted earlier. We hope for a better 2009 and a much-improved 2010; nonetheless, the LSA fleet continued to expand in 2008, with a net increase of 36% (though growth slowed sharply from the 98% pace achieved in 2007 — as the fleet enlarges, it becomes harder to maintain the high percentage growth).
FAA Keeps Assessing; LAMA Audit of 22 Producers
FAA is more than half way through their assessment of the Light-Sport Aircraft industry. According to post-assessment interviews with companies, FAA teams performing these info-gathering visits have generally been satisfied but some changes will likely be made to assure better written records and procedures. *** In preparation for actions it believes will follow the assessments, industry business organization LAMA accelerated its effort to perform LAMA Compliance Audits on more companies. The industry association has been assembling an expert audit team, processes, and extensive checklists to make the effort easy on producers and very cost-efficient. *** LAMA Founder and Chairman Emeritus Larry Burke reports 22 companies are either done, in process, or in negotiation to become LAMA audited. When these are complete, possibly by next Oshkosh, LAMA says this will cover more than 80% of the Light-Sport Aircraft being sold. *** MARKET UPDATE — Following the 12/12/08 SPLOG, I want to clarify industry performance in 2008, a year most will record as “difficult.” In 11 months of 2008 producers registered 392 SLSA airplanes.
2008 In Review; a Look at the Year for LSA Sales
With one month to go (and it’s hard to imagine a big December), we have figures to report for this most extraordinary year. We’re all (painfully) aware of the economic predicament, but how has this impacted light-sport aviation? Here’s my observations. *** In 11 months, the industry has increased fleet size by 35% to 1,510 fixed wing airplanes from 1,118 on January 1st. Annualizing the numbers, all airplane LSA should register 427 airplanes, which equates to about 35 aircraft per month, which means sales were about 20% off the monthly pace recorded since early 2006. *** Flight Design held its top spot and again delivered the most, but just barely. Remos has been the rising star of 2008 with a 147% increase over their total on January 1st. Tecnam became only the third company to pass 100 units registered. Other solid gains were logged by Czech Aircraft Works (up 69% in the year); Jabiru (up 53%); FPNA (up 55%, though from a lower number, which makes larger percentage gains easier); Aeropro (up 52%).
Shifting LSA Market Share Positions in Tough 2008
Reading the headlines these days shows the USA is flying through turbulence. Light-Sport Aircraft sales are suffering as are GA sales. Growth rates are off, without question, but not uniformly. We have a few companies that improved their positions in this difficult year. *** If you measure by the number of aircraft registered, top producers held on quite well, with Flight Design, Remos, Tecnam, Jabiru, Czech Aircraft Works and Legend, in order, recording the most registrations through eight months of 2008. If you measure by percentage of growth, we observe some interesting developments. But remember, those with the most total registrations are unlikely to also show the highest percentage of growth since their count on January 1, 2008. Smaller or new players logging some sales may have high percentages as they started low. *** Leading the percentage action was Urban Air, whose Lambada fleet has grown 140% (to 12).
FAA Begins “Assessment” of LSA Industry
At Oshkosh, FAA held a meeting to announce their LSA Assessment Project. The agency that gave birth to Light-Sport Aircraft in the summer of 2004 is now embarking on a fact-finding tour they say will judge the “health of the industry,” part of their “aviation safety oversight.” Sounds rather ominous, doesn’t it? However, officials also stated clearly and repeatedly, “What this assessment and evaluation is not is an individual Light-Sport manufacturer’s compliance audit.” *** Indeed, Terry Chasteen, the new head LSA man in the Small Aircraft Directorate characterized the day-long visits by two teams of two inspectors as benign. He’ll be joined by Tom Gunnarson, former president of LAMA now with the LSA office. The visits started this week at Tecnam’s U.S. quarters; AMD, Aircraft Manufacturing and Design; Fantasy Air USA / LSA America; and P&M Aviation USA.
LSA Over the Years; Observing Trends
Light-Sport Aircraft burst on the aviation scene in April 2005. By the end of that year, less than 50 had been registered with FAA. But in 2006, 2007, and so far in 2008, growth has been brisk…if somewhat erratic. *** It may seem a bit early to be blogging about an “historical perspective” on LSA, but looking at the trend line illustrates something I find fascinating. Sales of recreational-class flying machines closely track the major shows at which they’re exhibited: Sebring, Sun ‘n Fun, and Oshkosh. AOPA’s Expo also has an influence but it is less demonstrable than the other three. *** Also, you can easily see the effect of the 2008 U.S. economic slow-down that has afflicted general aviation as well as light sport aviation. (Even bizjets may begin to show this effect, according to experts, as their backlogs mean present-day strong deliveries were from orders placed in the economic high times of 2005.) *** Consumers of LSA buy them for fun flying as well as regional trips, so when the economy gets shaky, many pull back until they have a clearer view of what’s ahead.
Strong Survive 2008; LSA Market Share Adjustments
Through the first six months of 2008, Light-Sport Aircraft deliveries have reflected the same challenges afflicting the rest of general or sport aviation…and for that matter, the overall U.S. economy. In fact, LSA registrations aren’t off as badly as are GA deliveries, perhaps due to significantly better fuel economy in an LSA. These FAA registrations can be analyzed to show trends. *** In the first half of 2008, the LSA industry registered 248 aircraft, which is 22% of all registrations from April 2005 through December 2007 (1,118). Many find it interesting to observe how market leaders compare. If a supplier registered less than 22% of their fleet in 2008, they slipped in market share (even if they registered more total airplanes). If they exceeded that figure, they gained market share. In the first half of 2008 gainers included: Remos up 62%; Czech Aircraft Works 47%; FPNA 45%; Gobosh 38%; Tecnam 35%; Aeropro 32%; and AMD 28%.
LSA Industry’s Fast Pace…Approaching Model #100
Despite an economic slowdown shared by all of aviation, the LSA industry is rich with entrepreneurs. Innovative new designs hit the market regularly. Consider this: In just over three years, the industry has certified an astounding 81 aircraft designs and several more are on the horizon. One hundred certified LSA might be available by 2009, in less than four years since the category was created by FAA. No one remembers anything close in FAA history. *** All Light-Sport Aircraft presently total about 1% of the U.S. piston engine fleet including all FAA registrations of all aircraft types and models. Yet three LSA years compare to 80+ Cessna years, so the new segment remains in its infancy. Consequently, the LSA industry may be acting precisely as needed — focusing on innovation and diversity as proven by the number of new models meeting ASTM standards. Big sales will follow, many experts believe.
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